Tail keywords refer to a set of targeted, long-tailed phrases that are used in search engine optimization (SEO) strategies. These tailored keywords help improve website visibility and drive more relevant traffic by identifying specific terms or phrases related to the content on your site. By incorporating these longer, more detailed keyword phrases into your web pages, you can increase your chances of appearing higher in search engine results for those specific queries. In contrast to head keywords, which are broader and more general terms, tail keywords provide a more targeted approach to SEO by focusing on the nuanced language that users actually use when searching online.